Interview with Andrew Whitaker EVP, International, WWE
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http://bit.ly/c7px7D
WWE is one of the most popular global brands in entertainment and reaches a broad and intensely loyal fan base. So how do you manage that strategy to ensure a global unity between fans that encourages growth, instills confidence and drives innovation?
In this interview you will find out:* How to drive innovation within the entertainment industry
* Why global branding is so important to business success
* How to build a strong team to develop strategy and define goals