Interview with CEO of FC Barcelona

• Thewallofchina

  8 Jul 10, 14:14

  The power of branding

  Lander Unzueta Chief Marketing Officer, FC Barcelona

  

  http://www.youtube.com/watch?v=wPW7zdFkg08

  FC Barcelona is one of the biggest and most successful football clubs in the world. For Chief Marketing Officer Lander Unzueta, branding of the club is key, and Unzueta is a driving force behind the club's recent push to be a global entity. 
  
  In this interview, you will find out:
  
  * How innovative market strategies impact a global brand
  * How to manage marketing goals with growth in mind