SINGAPORE /PRNewswire/ -- BRAND'S® has partnered with World Vision International and aims to raise S$180,000 and sponsor 180 kids across the region including Singapore, Malaysia, Indonesia, Thailand, Taiwan and Mainland Chinain 2015. This regional Corporate Social Responsibility (CSR) initiative marks BRAND'S® 180 years of commitment in providing overall wellness and in helping people to unlock their potential for a greater life.
BRAND'S® fund raising mechanics include sale of BRAND'S® 180th Year Limited Edition Pack and Hope In A Bottle packs, sale of regular BRAND'S® Essence of Chicken packs (6s) to contribute to the funds and Mid-Autumn Festival Gifting Campaign. An important focus of this partnership with World Vision is to transform the plight of very under-privileged children and with sustainability being an important consideration, BRAND'S®' long-term objective is ultimately to help the children achieve a better future for themselves.
The funds raised will be channelled to initiatives including:
The Breakfast Project for Kids that targets to sponsor 125,000 breakfasts for kids in Thailand and aims to champion the importance and impact of a healthy breakfast in a child's physical and intellectual growth. Indonesia's Healthy & Smart Next Generation project, aims to create awareness among 1,000 mothers and mothers-to-be on the importance of folic acid to foetus.
In Singapore, BRAND'S® Hope In A Bottle campaign encourages the public to buy BRAND'S® Coin Slot Caps attwo dollars each, which will be donated to World Vision. The Coin Slot Caps turns used BRAND'S® bottles into coin banks, which can be filled and donated back to World Vision or kept as a collector's item. The funds raised will support 20 underprivileged children; leadership training for nearly 1,000 humanitarian-minded local youths inSingapore through World Vision's 30-hour Famine programme who advocate for disadvantaged regional children.
A BRAND'S® - World Vision gift catalogue has been developed for the Head Office employees to contribute and give to the cause that they believe is key and want to be part of, with many opting to also sponsor World Vision children independently.
"World Vision's model of working with children, families and communities to reach their full potential, resonates well with BRAND'S® vision to help people realize a brighter, enriching and more beautiful future. This partnership with World Vision is a synergistic one and is a fitting capstone project to mark BRAND'S® 180th anniversary," said Mr.Gen Saito, Group Chief Executive Officer, Cerebos Pacific Limited.
The Cerebos - World Vision partnership was initiated in 2014 with the signing of a Memorandum of Understanding. A staff familiarisation trip to Bo Kluea, in Thailand, was then organised, where BRAND'S® employees were involved in community work and gained insight into the plight of the needy children and their families, experiencing the living conditions for themselves and were moved by the resilience, hopes and dreams of these children despite the difficulties that they faced.
"World Vision strongly believes in transformational development based charity programmes in building a global community. BRAND'S® understands this broader approach of impactful giving not just back to immediate society but also to look a little beyond their boundaries. We hope that such successful case studies can help spread awareness and education about a sustainable global approach towards poverty alleviation," said Ms Foo Pek Hong, CEO, World Vision Singapore.
About BRAND'S®
For more information about BRAND'S® please visit http://www.brandsworld.com
About Cerebos Pacific Limited
For more information about Cerebos Pacific Limited please visit http://www.cerebos.com
About World Vision International
For more information about World Vision International please visit http://www.worldvision.org
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For more information, contact: |
Lakshmi K S / Janice Loh |
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Dunbar-Jones & Associates |
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1 Goldhill Plaza |
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#03-45 Podium Block Singapore 308899 |
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Tel: +65-6356-2830 |
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Email: [email protected], [email protected] |
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