DHL Voted Asia's Most Trusted Brand For Seventh Time

• Helen.zhang

  2 Jul 15, 11:27

  --- DHL earns top honors from Reader's Digest in the Trusted Brand Award 'Airfreight/Courier Service' category in Asia - extending its lead from four to five markets

  --- Platinum Award in Airfreight/Courier Service in Singapore, Hong Kong and Taiwan

  --- Philippines bags the Gold award for first time

  SINGAPORE /PRNewswire/ -- DHL, the world's leading logistics company, scooped its seventh consecutive Trusted Brand Award in the 'Airfreight/Courier Service' category in Asia at the highly regarded Reader's Digest Trusted Brands Awards 2015. Beating the competition in five major markets, DHL extended its market-leading positions in Hong Kong, Singapore and Taiwan by winning the Platinum awards – a first for Taiwan which achieved Gold in 2014. DHL Express Malaysia retained its position as market leader with another Gold award; it was joined at the top by DHL Express Philippines, voted Gold by readers for the first time.

  In its 17th year, the Reader's Digest Trusted Brand award is based on a survey comprising 7,000 respondents in seven markets across Asia - Hong Kong, Taiwan, India, Malaysia, Philippines, Singapore, and Thailand. DHL has secured top rankings in all markets whose Trusted Brand Awards feature the 'Airfreight/Courier Service' category.

  Jerry Hsu, CEO, DHL Express Asia Pacific, "Every company can have a great year but delivering consistent excellent service year after year is what counts when it comes to gaining the trust of customers and being the reliable partner they need to grow their businesses. Trust is at the heart of our brand and DHL has been building that trust in Asia for over 40 years. To have our achievements independently benchmarked in such a respected program as the Reader's Digest Trusted Brand Award inspires us to set the benchmark ever higher. I am very proud that we have clearly improved our performance, particularly in Taiwan and the Philippines, in the past year.

  "Currently, we are accelerating our investment in new fuel-efficient vehicles to cut CO2 emission and enhance operational efficiencies. Keeping our customers' needs in mind, we continually expand our service offerings and also added capacity between Asia and the US, and intra-Asia. At DHL, we know that to succeed, we must keep customers satisfied, design innovative products and deliver the best service."

  The Reader's Digest Asia's Most Trusted Brands surveyed over 7,000 readers to score companies based on trustworthiness, credibility, quality, value, and understanding of customer needs, innovation and social responsibility. By beating its closest competitors with significantly higher scores, DHL in Hong Kong, Singapore andTaiwan were conferred the Platinum award. To achieve the Gold standard in Malaysia and Taiwan, DHL must be a clear market leader in its category. To receive the prestigious overall Asia's Most Trusted Brand Award, it needed to be a leader in three markets. In 2015, DHL has extended this lead from four to five markets.

  DHL is at the forefront of innovations, new services and routes that set the standard for the international delivery of time-sensitive shipments in the region and beyond. In 2014, DHL invested in new vehicles with more fuel-efficient engines, including electric and battery-operated ones. Energy efficiencies were also achieved across the region through more efficient ground operations, energy-efficient buildings, better climate control management and new IT infrastructure. These achievements, supported with staff commitment in every country to adopt best practices, offer suggestions and solutions that make the business more sustainable, has helped DHL achieved a 23% improvement in 2014 in its group-wide program to achieve a 30 per cent CO2 efficiency improvement by 2020.[1]

  DHL Express serves more than 600,000 customers in over 40 countries and territories in Asia Pacific with around 22,000 employees. Its network is served by a comprehensive air network of approximately 20 dedicated aircrafts operating out of four main regional air hubs and utilizing around 790 daily domestic and international flights per day.  In 2014, DHL enhanced its Asia air network in view of the enormous growth potential in Asia Pacific with the launch of a new intra-Asia flight, connecting the economies of Thailand, Vietnam and Hong Kong.

  DHL received the awards in ceremonies held by Reader' Digest in Singapore on June 18, Hong Kong on June 23and Taiwan on June 25.

  Inaugurated in 1999, the annual Reader's Digest Asia's Trusted Brands Awards aim to identify brands in Asia that have gained prominence and confidence among consumers. Helmed by the world's largest-selling magazine and independently conducted by Ipsos, the survey is carried out via written questionnaires, and interviews over the telephone, online or in person, with consumers for over 42 categories per country.  It is widely regarded as representative of the views of consumers in Asia, providing a credible source of review on the most trusted brands in the region.

  – End –

  DHL – The logistics company for the world

  DHL is the leading global brand in the logistics industry. DHL's family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, international express, road, air and ocean transport to industrial supply chain management. With more than 325,000 employees in over 220 countries and territories worldwide, they connect people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including e-Commerce, technology, life science and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as "The logistics company for the world".

  DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 56 billion euros in 2014.

  [1] Reduction is for the Group's own operations and those of its transportation subcontractors, compared to 2007 levels

  Logo - http://www.prnasia.com/sa/2010/09/02/20100902467742-l.jpg