PR Newswire's Overseas Communication Case Study Wins...
-
SHANGHAI /PRNewswire/ -- The Sixth China Classical Communication Tiger Roar Award Ceremony and the Ninth Tiger Roar Communication Conference were held in Shanghai on June 18. As an innovative corporate communications service provider, PR Newswire in collaboration with GAC Motor was awarded the Tiger Roar Case Study Bronze Award for its "GAC Motor 2014 to 2015 Overseas & Domestic Integrated Communications". This is the second time PR Newswire has won this award, following its 2013 win for the "Lushan Tourism Bureau Overseas Brand Communications" case study.
GAC Motor's commercial featured on Times Square digital sign board in New York CityThe annual Tiger Roar Award selects and honors organizations with classic performance and outstanding marketing campaigns following a review based on a strict and rigorous set of criteria. The award evaluation panel includes advertisers, media organizations, marketing communications agencies and others. The case study submitted for award evaluation this time was entitled "GAC Motor 2014 to 2015 Overseas & Domestic Integrated Communication", which consisted of an integrated communications plan that PR Newswire designed and tailored specifically for the GAC Motor brand owned by GAC Group's subsidiary GAC Motor. The creative concept of the communications plan included:
- Created global talking points as a result of GAC Motor's successful appearance in the movie "Transformers: Age of Extinction" in 2014, followed by a second communications distribution within China.
- An informational release within the United States prior to GAC Motor's showcasing its WITSTAR concept car at North American International Auto Show (NAIAS) in 2015 and through the NAIAS platform attracted reporters to conduct live local coverage and exclusive interviews, coupled with integrated multimedia communications distribution and a second communications distribution in China.
The news release issued by PR Newswire in its integrated communications distribution was issued in English, Spanish, Portuguese, Arabic and several other languages, and was distributed in more than 40 countries throughout North and South America, and the Middle East. The news release was picked up by media more than 5,000 times with an estimated audience coverage of 140 million, with more than 100,000 clicks on PR Newswire's official website. The news was republished by many well-known media organizations, including Yahoo!, Reuters and MotorAuthority. In addition, PR Newswire's Multimedia News Release which was specially developed for GAC Motor being selected to appear in the Transformer's movie was widely shared by the media and across social media channels. The video has a total view of close to 5,000 times on PR Newswire's official website alone.
PR Newswire's Multimedia News Release - revealing the entire selection process of GAC Motor for "Transformers: Age of Extinction" movieIn early 2015 during the NAIA period, PR Newswire invited renowned media to conduct exclusive and group interviews covering topics such as GAC Motor's participation in the auto show, the new concept car and its entry into the North American market. PR Newswire inserted GAC Motor talking points into media reports that were issued on related topics. Thirty eight media organizations covered the news with their own articles while nearly 300 media republished the original article, including prominent media such as Forbes, the Associated Press and the Examiner. PR Newswire also conducted street interviews at Times Square and created a video featuring their comments on GAC Motor. The video was a big hit on China's video platforms with more than 200,000 views.
"As a Chinese company seeking exposure for the brand through the world's major media organizations, GAC Motor's overseas and domestic integrated communications is undoubtedly a model of successful communication." said Li Tianyi, director of overseas communications at PR Newswire. "We appreciate the recognition given to PR Newswire and GAC Motor brand by the judging panel. PR Newswire is committed to assist local clients in their global news communications efforts. We have delivered effective overseas and domestic marketing and communications plan for local companies including Tmall, Huawei and Shengda in recent years. We hope to help more Chinese corporates' brands to venture out globally in the future."
About PR Newswire
PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
For more information, please contact:
Asia Marketing Team
+852-2572-8228
[email protected]Photo - http://photos.prnasia.com/prnh/20150623/8521504143
Photo - http://photos.prnasia.com/prnh/20150623/8521504143-aSource: PR Newswire
