Cenique Launches Revolutionary Analytics Tool IntelliSense..
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-Mainland China retailers can now optimize Digital Out-of-Home (DOOH) advertising, which was close to a US$2 billion industry in 2013
HONG KONG /PRNewswire/ -- Cenique Infotainment Group Limited, one of the most innovative incubatees at Hong Kong Science Park has officially launched IntelliSense2.0. This highly-effective, real-time Android-based Audience Measurement solution delivers fully automated, real-time shopper insight and analytics at a fraction of the cost of legacy solutions, for Digital Out-of-Home (DOOH) advertising.
IntelliSense Anonymous Viewer Analytics (AVA)IntelliSense2.0 At A Glance
Cenique's Anonymous Video Analytics (AVA), IntelliSense2.0, addresses one of the biggest challenges that DOOH advertisers face with current solutions -- quantifying and optimizing ROI (Return on Investment). IntelliSense provides marketers with actionable intelligence by anonymously counting the number of times customers engage with a marketing display, and by collecting viewer data which will then be organised into nine key metrics, including: impressions; opportunity to view; dwell time; gender & age group; time of day/day of week; location performance; and effectiveness index. This data is presented in an interactive dashboard that can then be analysed and used to create more targeted marketing strategies that generate business.
"Cenique's flagship software IntelliSense2.0 is the next generation of advanced DOOH technology that enables retailers to harness invaluable customer data, identify new markets, formulate data-driven marketing strategies, and ultimately achieve their marketing goals in order to drive business and profits," said Mr Shylesh Karuvath, Co-Founder and CEO, Cenique Infotainment Group Limited.
APAC Provides the Ideal Launch Environment and Location
According to a report by PQ Media, a market research, publishing and advisory firm, DOOH is expected to grow by double-digit percentages until 2018, with the global market achieving US$15.92 billion in revenue. The Asia-Pacificregion, which was the largest of the four global regions in 2013, saw aggregate revenues of US$3.83 billion. Mainland China alone, which is the second largest DOOH market after the U.S., saw US$1.87 billion in revenue in 2013[i].
Mr Shylesh Karuvath added, "We're launching IntelliSense2.0 at the perfect time and in the perfect region. Hong Kong has always been a shopping paradise with an almost unlimited number of retailers from local to international brands, which means the city has great business opportunity for Cenique. More importantly, Hong Kong is a springboard into the Mainland China market, which continues to grow with huge potential.
"With DOOH usage rising at an unprecedented rate around the world. We're confident that IntelliSense2.0 will add tremendous value in the Asia-Pacific region and will prove to be popular in the Mainland China and Hong Kongmarkets, and has the potential to bring about a golden age for the DOOH industry."
"The innovative and ground-breaking products that Cenique has created were made possible through a close partnership between the company and Hong Kong Science and Technology Parks Corporation (HKSTP)," said MrAllen Yeung, Chief Corporate Development Officer, HKSTP. "Cenique was not only able to leverage HKSTP's vast resources, including the IncuTech Programme for tech startups, the company was able to reach its full potential in an ideal environment that is only available at Hong Kong Science Park, where some of the city's top technology companies and talent are based."
Empowering Retailers -- Cenique's Intelligence Equals Enhanced ROI
IntelliSense2.0 gathers real-time shopper data by using small, compact embedded computing devices powered byARM (Advanced RISC Machines)-based processors, in conjunction with the IntelliSense software and the IntelliSense Cloud.
Retailers can first identify their target audience(s) by analysing IntelliSense metric reports to see how many customers are in the store, busiest store times and products of most interest. IntelliSense2.0 also enables users to understand their target audiences through easy-to-comprehend real-time data graphs, so they can measure how many shoppers engage with digital displays by in-store location, content displayed and time of day and week. By establishing a performance baseline for the digital signage, the impact of subsequent content changes can be quantitatively measured and best practices can be established.
Case Study -- Changing The World Of Fashion
Cenique's technology is already being used by high-fashion brand Marie France Van Damme (MFVD). MFVD, via Cenique's products, gathers customer data discreetly to support its marketing strategies and campaigns.
MFVD applied Cenique's DOOH solution to three retail locations in London, Hong Kong and Thailand. MFVD can now centrally manage content (advertisements) and at the same time, measure shopper engagement with the digital displays and gather customer information such as gender, age range, time of day, and time of week, all efficiently and behind-the-scenes.
"In-store Advertising is a great way of getting our message out to our customers in a very cost effective and timely way. The impact was noticed immediately as it influenced customer behaviour," said Simon Van Damme, Marketing Manager, MFVD.
"Coupling Cenique's hardware solution with the IntelliSense Anonymous Video Analytics software, enables us to more intimately understand shopper demographics and engagement in the store. I would highly recommend this implementation with any in-store advertising program."
For more information on IntelliSense or HKSTP, please visit www.cenique.com or www.hkstp.org.
[i] Source: "Global Digital Out-of-Home Media Forecast 2014-18" by PQ Media, August 2014 (http://www.pqmedia.com/about-press-20140804.html)
About Cenique Infotainment Group
Cenique Infotainment Group (CIG) is transforming the retail and Digital Out Of Home (DOOH) industries by providing more consumer-friendly Digital Signage and Analytics capabilities. CIG digital signage solutions include Android-based media players, IntelliSense Audience Measurement Analytics, and custom engineered end-to-end solutions, developed exclusively by CIG's team of Android OS and cloud-based software and hardware engineers. Cenique Infotainment Group leverages the increasingly popular Android mobile OS to deliver lower price points and increased functionality to expand the digital signage market for resellers and small to medium-sized enterprise customers.
About Hong Kong Science and Technology Parks Corporation
Comprising Science Park, InnoCentre and Industrial Estates, Hong Kong Science & Technology Parks Corporation (HKSTP) is a statutory body dedicated to building a vibrant innovation and technology ecosystem to connect stakeholders, nurture technology talents, facilitate collaboration, and catalyse innovations to deliver social and economic benefits to Hong Kong and the region.Established in May 2001, HKSTP has been driving the development of Hong Kong into a regional hub for innovation and growth in several focused clusters including Electronics, Information Communications and Technology, Green Technology, Biomedical Technology, Materials and Precision Engineering. We enable science and technology companies to nurture ideas, innovate and grow, supported by our R&D facilities, infrastructure, and market-led laboratories and technical centres with professional support services. We also offer value added services and comprehensive incubation programmes for technology start-ups to accelerate their growth.
Technology businesses benefit from our specialised services and infrastructure at Science Park for applied research and product development; enterprises can find creative design support at InnoCentre; while skill-intensive businesses are served by our three industrial estates at Tai Po, Tseung Kwan O and Yuen Long.
More information about HKSTP is available at www.hkstp.org.
Photo - http://photos.prnasia.com/prnh/20150617/8521503972-a
Source: Hong Kong Science & Technology Parks CorporationRelated Links:
