SINGAPORE /PRNewswire/ -- Today, Bose introduces the next-generation SoundLink® MiniBluetooth speaker, the most feature-rich, ultra-portable SoundLink® speaker ever. The SoundLink® Mini II is updated with a speakerphone for taking calls out loud, longer battery life for all day listening, multi-connect for a phone and a tablet, and voice prompts for easy pairing - while still delivering the powerful, lifelike audio quality that made it the most famous little speaker in the world.
"The original SoundLink Mini did something remarkable," said Jack Yu, product manager for Bose SoundLink® speakers. "There was nothing else like it, and it continues to amaze people with its sound. Our engineers kept all that performance - and added new ways to use it and love it."
The SoundLink® Mini speaker II has a built-in speakerphone, so taking calls out loud - and hearing every word clearly - just takes a press of a button on the top of the speaker. When you're done talking, music resumes automatically. You can connect two Bluetooth devices at a time, letting you play music or any content from your phone and tablet. And pairing has never been easier. New voice prompts streamline the process, walking you through the simple steps to connect to a mobile device, and identify your devices by name using text-to-speech. The SoundLink® Mini speaker II stores the eight most recently used Bluetooth devices in memory, eliminating the need to pair again.
The SoundLink® Mini speaker II now comes with an improved rechargeable lithium-ion battery that lasts up to 10 hours, ideal for personal listening sessions and long days of work and play. For added convenience, it now charges with most USB power sources and includes a charging cradle, so it's ready to go when you are. Take it almost anywhere. It's durable and solid, tested for the rigors of everyday use, indoor or out.
The new SoundLink® Mini speaker II is still Bose's smallest Bluetooth® speaker, keeping the compact footprint and size of the original - weighing 1.5 pounds and measuring just 5.1cm (H) x 18.0cm (W) x 5.8cm (D). It features its iconic anodized aluminium housing that resists scratches and fingerprints, and includes an updated beveled accent and a micro-perforated steel grille. The same sound that redefined the Bluetooth speaker category remains at the heart of the new SoundLink® Mini speaker II, and it's patented and exclusive to Bose. Proprietary dual-opposing passive radiators combine with two custom-designed, high-efficiency transducers to deliver full, clear audio, with dramatically deep low notes. Turn the volume up or down - Bose® digital signal processing optimizes the audio output for balanced sound at any listening level.
"The SoundLink Mini II is another example of our obsession with the details," said Yu. "Wireless is everywhere, but better wireless - better sounding, better designed, easier to use - that'd where we're always focused. Combining the amazing sound and look of the SoundLink Mini with new features that are simple, intuitive, and brilliantly delivered provides another chapter in our story."
The Bose SoundLink® Story
Bose SoundLink® speakers have been globally recognized for delivering the standard for mobile audio since their debut in 2011, quickly taking the category by storm. The Bose SoundLink® speaker line features the SoundLink® Bluetooth speaker III, Bose's best-performing Bluetooth speaker; the SoundLink® Colour Bluetoothspeaker, Bose's most affordable and lightest speaker option; and now, the SoundLink® Mini Bluetooth speaker II, the smallest, most feature-rich Bose Bluetooth speaker ever, and the next generation of the SoundLink® Mini -now boasting over 4,000 5-star Amazon reviews and millions of happy owners everywhere.
Pricing and Availability
The new SoundLink® Mini Bluetooth speaker II will be available for Pre-Orders mid June onwards, for $329. Register your interest here to be the first to know when Pre-Order starts. The SoundLink® Mini speaker II comes in two colors: Carbon and Pearl, with soft covers in Deep Red, Energy Green, Navy Blue, Charcoal Black, and Gray, sold separately for $39. They will be sold through Atlas e-store, Atlas Showrooms and selected resellers islandwide.
About Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at theMassachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose® innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic. From the company's home entertainment system and Wave® music systems, to high-quality audio and noise cancelling headphones, digital music systems, Bluetooth™ speakers and professional solutions, Bose has changed the way people listen to music.
Bose Corporation is privately held. The company's spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world - everywhere Bose does business.
About Atlas Sound & Vision
Atlas inspires dreams across generations through the power of sound and vision. Beyond passion for great audio and visual products, Atlas truly cares about the experiences they create for people and the relationships they help foster. Everything that Atlas touches - from products and partners to customers and staff - is an integrated effort to connect people with each other and their dreams.
Atlas itself spans across generations, beginning as a humble record library on Market Street in 1963 by Mr. A.B. Tien and his wife Jeannie. Atlas started with renting music, and then branched out to provide sound consultancy and began offering sound equipment as well.
Now guided by the next generation of the Tien family and an expanded team, Atlas is building on its deep rooted passion for sound and vision to bring its expertise across generations, from families to music lovers to youth.
Atlas has been an expert in music since the beginning, in step through its transition from records, to 8-tracks, to cassettes, to CDs to today's digital formats. Understanding how music and media are so ingrained in people's lives, Atlas seeks to share their insights beyond simply sound, and into the latest, most inspiring lifestyle trends and technology.
The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Bose Corporation is under license.
Media Contact:
Nora Kamsari (PR & Events Manager)
Atlas Sound & Vision Pte Ltd
Email: [email protected]
Tel: +65 6631 9449