Huawei Rolls Out Brand Building Plans for Southeast Asia
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BANGKOK /PRNewswire/ -- CEO of Huawei Consumer Business Group Mr Richard Yu said that Huawei recognizes Southeast Asia as a high-potential market, and the company is planning to beef up its investment in brand building activities in this region.
Richard Yu, CEO of Huawei Consumer Business Group, holds the impressive new Huawei P8 at his recent visit in Bangkok."The brand building budget will be doubled for the Southeast Asian markets since there's a strong possibility of growth in market share. Our products have good quality, so we have no doubt that we will reach our aims," said Mr Yu.
As an example of Huawei's impressive performance in Southeast Asia, Mr Yu demonstrated that Huawei's market share in Myanmar is 50% because the products meet the demands of the consumers, and the sales increase by words of mouth.
Huawei will add about 1,500 customer service centers worldwide, and more than 100 will be in Thailand, which is Huawei's regional hub for the Southeast Asian region. According to Mr Yu, Thailand will be the focus of Huawei's investment in the region, as apparent in the decision to host a regional press launch for Huawei P8 and its wearable devices in Bangkok on May 28.
"Our revenue is very good in Myanmar, India, the Philippines, and Malaysia. Thailand is also a big market with a lot of potential, so we are now focusing on it," said Mr Yu. "Thailand is admittedly a complicated market, but also an attractive one, so Huawei is willing to enter this market. Although it takes time, we are determined to succeed here. We are ready to invest all year round."
According to an IPSOS Global Research report covering 32 countries, Huawei's brand awareness rose from 52% in 2013 to 65% in 2014, representing a year-on year increase of 25%.
As an Asian brand, it is impressive that Huawei's brand awareness in the global market easily rivals other Western brands. In Western Europe, Huawei recorded significant year-on-year growth last year in terms of brand awareness: Netherlands (61%), Spain (60%), German (57%), Italy (54%) and Russia (41%).
In terms of brand momentum growth, Huawei ranked third and stood out among second-camp brands, and Huawei has become the first Chinese company to successfully enter Interbrand's Top 100 Global Brands of 2014 list, taking on the 94th position.
Huawei started out so small almost 30 years ago, and has grown into a multinational telecommunication giant today. Founded in 1987, the China-based company is now known as the world's third largest smartphone vendor, following Apple and Samsung.
Huawei has been very active in improving its global brand influence over the past decade, and has succeeded in doing so. Last year, its global brand increased by 65% and exceeded 80% in five countries - Burma (100%),China (90%), Guatemala (88%), Costa Rica (88%), and South Africa (84%).
Source: Huawei Consumer Business Group
