Letv's Le Super Phone Sells Out First 200,000 Units in...
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-Chinese Company Releases First Smart Phone; Two More Devices Coming in June
HONG KONG /PRNewswire/ -- Letv, a next-generation Internet company in China that offers online platform completed with content, terminals and applications, officially released its first smartphone this week to Chinese consumers, the Le Super Phone series. 200,000 new Le Super Phones went for sale in LeMall (lemall.com). 10,000 units of Le 1 Pro Super Phone were sold out in 1 second and within 3 minutes 46 seconds, 190,000 units of Le 1 Super Phone were snatched up, breaking the debut sales record of flagship mobile phone models. This landmark sale marks Letv's debut into the Chinese smartphone market and the introduction of a new era in ecosystem-driven mobile content and devices.
Le SuperphonesLetv is experiencing very strong demand for all of its new smartphones models. After only ten days since the launch announcement, the company's LeMall online retail market received reservations for more than ten million Le Super Phone smartphones. All of Letv's smartphones are expected to be made available outside of China, including the United States and India, later this year or next year.
Letv's stamp of quality has set a new standard not only for users' experience but also to the ultra-high price-performance ratio. Letv used a unique "crowd-sourcing" model, gathering input from more than 3 million people to set the price-point of the Le Max smartphone, an industry first. Additionally, Letv's ecosystem-based model has driven down the market smartphone price point from USD$300 to USD$250. These highly competitive prices are largely made possible by Letv's vertically integrated ecosystem, which offers Le Super Phone users affordable membership subscription to the massive library of content. By breaking down the boundaries of applications and systems, Letv provides a better way to get the most out of mobile devices with a fully integrated and connected experience across Letv's content, services and products from numerous smart devices provided by Letv.
Key product features include:
- Le 1, Le 1 Pro and Le Max: Each smartphone features full-floating bezel-free industrial design, super-narrow display edges, flippable Type-C connection ports, layer-build batteries, third-generation Corning Gorilla glass, SMART PA+SPK smart loud-speaker system, auto-adaptive Dolby and DTS audio effects and support of both China Mobile and China Unicom 4G networks.
- Le Max: The smartphone is equipped with a 21-mega pixel Sony camera, and fingerprint identification. Additionally, Le Max uses a customized 2K Sharp screen, which performs better than 99 percent of existing high-end phones on the market, offering consumers a broad viewing angle.
About Letv
Founded in November 2004 by Jia Yueting, Letv Group is committed to creating the "Letv Ecosystem," a next-generation Internet engine that is vertically-integrated to offer an online platform completed with content, terminals and applications. The Group is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and Internet-linked super-electric cars, which were launched in late 2014. The Group comprises a number of subsidiaries, including Letv.com, Leshi Zhi Xin, Le Vision Pictures, Wangjiu.com, Letv Holding, Letv Investment Management and Le Mobile. In 2014, the aggregate sales of the Group amounted to approximately RMB 10 billion.
Letv.com made history on August 12, 2010 when it was listed on the Shenzhen Stock Exchange, making it the world's first IPO Company in the sector. Letv.com was also the first video company listed on China's A-share market. As of March 24, 2015, the market value of Letv amounted to RMB 84 billion. Prolific as well as successful, Letv.com currently offers more than 100,000 episodes of TV dramas and over 5,000 movie titles. In addition, the site draws an estimated 250 million page views per day, 350 million users per month, 100 million daily content viewers on mobile devices, and 10 million daily content viewers on large-screen TVs.
Source: Letv
