What better way is there for the suburban mall in the East to end the year other than the opening of its new and improved shopping wing.
Parkway Parade, the first major and biggest suburban shopping mall in the Singapore heartland, has recently finished the construction of its new lifestyle wing to cater to the needs of today’s ever discerning customers.
“Parkway Parade strives to adapt to the changing preferences and taste of our shoppers and understands the needs of the local community. Hence we are constantly enhancing our offering and revitalised the mall to stay relevant,” shares Ms Stephanie Poh, General Manager of Parkway Parade.
A New Wing and More
The new shopping wing in Parkway Parade houses a mix of retail and F&B stores to enhance the shopping experience for the sophisticated east-side community who frequent Parkway Parade. Those looking for a gastronomic thrill are in for a treat with a selection of restaurants such as Din Tai Fung, PappaRich and the well-loved Scoopz, among many others. Shopaholics alike will be spoilt for choices with their fashionable retail brands like Laline, Metalli, and Wanko to name a few.
And with long-term vision towards the increase in retail traffic that the future Marine Parade MRT station will release, Parkway Parade is not only catering for its current customers, but also preparing to welcome those in the future. Anybody considering taking up residence within the Marine Parade community need have no concerns about comfortably settling in: potential newcomers will also be able to experience the benefits already enjoyed by Marine Parade’s current tenants.
Christmas Glam & Glitter
To add on to the celebration of the newly opened precinct during the upcoming festive season, Parkway Parade will also be launching a series of activities with the concept of “Capturing Every Shining Moment at Parkway Parade” starting mid-November to engage the shoppers. With a minimum spend, shoppers stand a chance to win gifts, vouchers, redeem exclusive Disney products and participate in the instant lucky dip. Also, from 14th to 25th of December shoppers and the Marine Parade community will be able to experience more of the holiday cheers in Parkway Parade with the Royal Christmas Fair and Christmas Carolling all happening at the mall’s basement area.
“We want to celebrate the opening of our new lifestyle hub and the holiday season with our valued shoppers by offering them a wide range of choices and fun, enjoyable activities for the whole family in a familiar and conducive environment that is close to their hearts; that is Parkway Parade,” ends Stephanie Poh, General Manager of Parkway Parade.
A Mall with History
Managed by Lend Lease, the mall had undergone several enhancements in the last three decades to remain relevant to its patrons. Works in Parkway Parade commence to accommodate lifestyle retailers such as the Giant Hypermarket in 2002 which was one of the first hypermarkets in a suburban mall, the two-storey F&B wing in 2009, and eventually, the implementation of eco-friendly initiatives which earned them the BCA Green Mark Platinum Award in 2010.
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