Pointpal Welcomes SUBWAY(R) to its Loyalty and Rewards Community
SUBWAY(R) Customers Can Use Their Mobile Phone as Stamp Card for Collecting Points
Latest Company and Offer Adds to Rapidly Growing Pointpal Community
SINGAPORE, April 12, 2012 /PRNewswire-Asia/ -- Today, Pointpal announced SUBWAY(R) as the newest member of the Pointpal loyalty and rewards community. SUBWAY customers can now use their mobile phone (Apple iOS or Android based) as their stamp card to collect points and redeem for rewards. Customers no longer need to carry a physical stamp card, never miss out on points because they forgot their card, and can benefit from special SUBWAY offers.
This exciting new offer from SUBWAY rewards customers with a free SUBWAY meal* with every 8 stamps collected from SUBWAY. Customers also enjoy an immediate 2 free stamps when they sign up for this offer from April 15 to May 15.
"We're thrilled about the new value and benefits we can bring to our loyal customers at SUBWAY. We want to continually innovate and provide the best possible customer experience and this is increasingly around a mobile loyalty rewards program. Customers are rewarded for their purchases at SUBWAY, and can use their mobile phone to capture and redeem these rewards across participating franchisees and as part of this local-store marketing activity. Pointpal and their mobile loyalty platform enable us to do this and we look forward to continual innovations and offers we will offer our customers in Singapore. With over 80 SUBWAY restaurants as part of this program we are sure our customers will like the convenience too," said Sarah Lee, franchisee of 10 SUBWAY restaurants, and as one of the 30 odd franchisees in Singapore.
"Having SUBWAY join the Pointpal community is incredibly exciting and shows how key brands and companies recognize the mobile loyalty opportunity. Consumers want to be recognized and rewarded for their regular purchases and loyalty to brands and businesses. Those same brands and companies want to engage with their customers to drive deeper dialogue, engagement and ultimately business results. With Singapore as the leading smartphone adoption market in the world, this truly is a transformative step for business models and how loyalty will be recognized and rewarded in the future. It's great to have SUBWAY as part of this ground-breaking journey," said Rob Stanley, CEO of Pointpal.
Customers who want to join the Pointpal community to enjoy the SUBWAY rewards program need to first download the Pointpal app from either Apple iTunes (AppStore) or Android Market (Google Play). They then register (which only needs to be done once), and can choose which pre-installed loyalty cards and programs they wish to participate in, and begin collecting points.
*Free meal refers to 6-inch sub regular meal.
About Pointpal:
Pointpal is Australia and Singapore's leading mobile loyalty program, and is supported by an end-to-end loyalty platform. The mobile app is easy to download, enables a consumer's smartphone to effectively become a loyalty card, and eliminates bulging wallets or purses full of loyalty cards. Consumers never need to bring a physical card again, and never miss out on points.
Businesses can quickly and cost-effectively move their loyalty programs to Pointpal, with seamless integration to existing sales and marketing systems. This cloud-based, highly scalable, secure system also enables deep customer insights, analytics and business intelligence to ensure that merchants on Pointpal have a competitive edge.
For more information visit us at:
Pointpal.sg or Pointpal.com.au
Facebook: PointpalSG
Twitter: @PointpalSG
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SOURCE: Pointpal