Smaato Drives Mobile Real-Time Bidding (RTB) at Scale with Upgrade to its SOMA Real Time Optimization Platform and First Partners StrikeAd and Fiksu
Smaato is pushing RTB standards as pioneering member of the openRTB mobile group
SAN FRANCISCO, HAMBURG, Germany and SINGAPORE, Nov. 22, 2011 /PRNewswire-Asia/ -- Smaato Inc., the leading mobile ad optimizer and mobile advertising company, today welcomes leading mobile DSP providers StrikeAd and Fiksu to take advantage of Smaato's global RTB-enabled mobile inventory.
Smaato announced today, that SOMA has been substantially upgraded to a new platform version -- with significant improvements in RTB, parallel ad requests, rich media and geo location targeting. Mobile RTB becomes available today to all 70+ ad network partners according to the openRTB mobile 2.0 standard.
Smaato is the largest mobile SSP (Sell Side Platform) and pioneering the push for mobile RTB on a global level with its vast reach of serving ads 230+ countries. StrikeAd and Fiksu are joining 70+ leading mobile ad networks and other ad revenue sources connected to SOMA (Smaato's Open Mobile Advertising platform).