Singapore: Digital radio services over MediaCorp's airwaves are set to end.
Come December,
MediaCorp will discontinue its Digital Audio Broadcasting (DAB) service
which was widely seen as the "replacement technology" for FM radio more
than a decade ago.
MediaCorp was the first broadcaster in South East Asia to offer digital radio which was launched in November 1999.
However,
the effectiveness and reach of DAB was soon overtaken by technology
which offered listeners a wider range of convenient access to radio
alongside the FM services such as online streaming as well as mobile
phone apps.
In a statement, MediaCorp also noted that the growth
in DAB listenership remained stagnant against the rapid uptake for
internet radio and the MeRadio phone app .
"As a commercial outfit, MediaCorp needs to channel resources where the growth engines are.
Having
carefully evaluated the viability of the service, the decision has been
made to discontinue the service" said MediaCorp in a statement issued
Tuesday.
It added that all DAB staff will be re-deployed to other operations.
- CNA/sf
wtf.
den ppl buy dab radio liao den how.