Swedish Football Association (SvFF) in its official website announced the world's leading sports brand Adidas signed a six-year sponsorship contract, the contract from January 1, 2013 came into force, the contract covers the Swedish adult men and women's national team, youth team and the development of fan products. Adidas with the Swedish Football Association in the 1990s has had a long-term cooperation, worked in the Swedish national team during the 1994 World Cup in the United States won the third, which is the Swedish national team in recent years made ​​the most brilliant record.
Swedish Football Association Umbro shirt sponsor before it is replaced in the 2003 Adidas, bilateral cooperation to the end of 2012, just ten years, along with Nike to two hundred twenty-five million U.S. dollars of the price will be sold to the ACON Umbro nice brands Group (Iconix Brand Group, Inc.), Umbro's players and soccer teams also have a fresh start, England lost in a row and the Swedish national team after leading the national team in the hands of Umbro has almost gone.