Brian Moore: Liverpool supporters cannot cry foul now - the damage was already done
Between 1975 and 1990, Liverpool dominated English football in a way that it is almost impossible to comprehend today – they won the old Division One title 10 times.
That hegemony probably explains many Liverpool fans’ assumption that, in football matters, they have a right to a better viewpoint than the rest of us.
On Merseyside the outcry has swelled to include the nonsensical allegation that the Royal Bank of Scotland has some responsibility for the club’s present debacle.
Since when does a lender take responsibility for footballing decisions? One talk-show caller pointed out that publicly-owned RBS has Liverpool fans as shareholders. Yes, it does, but it has millions more who are not and who would undoubtedly object to one club being given special treatment.
The latest act in this farce is the refusal of the owners to leave quietly and without taking the usual profit that investors rightly expect when they trade shares.
Americans George Gillett and Tom Hicks are likely to fail in their legal bid to block any sale on the basis that the board of directors are failing in their legal fiduciary duty to act in the best interests of the shareholders.
This is a difficult argument to win as it depends on them being able to show that the proposed acceptance price is demonstrably undervalued. The argument that usually prevails is that a company is worth what someone is willing to pay for it, not what shareholders think they should.
Since the Americans bought Liverpool in 2007, they have made available close to £170 million to spend on new players, compared to Manchester City (£426 million), Tottenham Hotpsur (£177 million), Manchester United (£142 million), Chelsea (£112 million) and Arsenal (£71 million), according to figures from Transfer League.
Whatever the Americans have done and however it was financed, the fact is that Liverpool have not been kept short of money to buy players.
The issue of net transfer figures does not alter the fact that only two clubs have paid out more and the club’s present position of 18th in the Premier League, in the relegation zone, is not the fault of Gillett and Hicks.
It is the fault of the scouts, former manager Rafael Benítez and anyone else involved in player acquisitions. That amount of spending should not leave a club in the relegation zone and the members of the fraternity 'In Rafa We Trust’ were misguided in their support of the now departed Spaniard.
The legitimate complaint against the Americans, that they have not financed a new stadium, is the only one that holds water. However, even this betrays a lack of business scrutiny back in 2007 when few supporters pointing out that the wealth of Hicks and Gillett was not liquid. In normal business circles, the promises of expansion would have been scrutinised properly to see where the money would come from.
The recent announcement that a bid from New England Sports Ventures LLC has been accepted threatens to repeat this lack of scrutiny.
NESV has within its portfolio the Boston Red Sox baseball club, a baseball park in Boston and a sports marketing agency. None of these interests is easily liquidated. They may be assets against which banks will lend, but that is the same position as before, it is just a different set of assets.
Much has been made of the personal wealth of the figures behind NESV but they have not pledged any personal spending and anyway that would again depend on the willingness and ability to turn capital into cash; the only alternative would be to use equity as collateral for borrowing.
It is said that the Red Sox have done well under NESV’s ownership and that the key to their success is leaving the baseball decisions to the people that know baseball. They do not interfere with the every day running of baseball operations.
Additionally it is said that the brand has been developed and scouting systems have been improved.
In reality, the success is more likely due to the fact that they own a large stake in the regional sports network that carries the bulk of its games and annually generate hundreds of millions of dollars in revenue. New England Sports Network, the network cable arm of NESV has a subscriber base in New England of about 3.8 million.
One view in an American business publication is that the Red Sox are a media company masquerading as a professional baseball team. The money the network pumps into the team is one reason the Sox are able to pay for top baseball talent and finish at or near the top of the standings year after year.
Structured properly, the cable operation is also a way to shield earnings from baseball’s revenue-sharing system.
The size of the United States and regionalisation of broadcasting enables NESV to generate this money but it cannot do that in England as Liverpool’s television rights are ceded to the Premier League.
It may leverage broadcast rights to the club’s American fans but whether this is possible, and how much it might produce, is very difficult to predict and it certainly is no basis for budgeting for a new stadium, a raft of new players and a bright new future.
The Red Sox made a profit of about £25 million last year but is it likely that club will pass any of this to Liverpool and what happens if the Red Sox make losses?
What all this points to is more borrowing. Unless personal cash is introduced for development or there is a rights issue (which will be resisted because it dilutes the value of the original equity) it may be from frying pan into fire.
Liverpool fans cannot complain now; the right time to protest was in 2007 when David Moores was urging his fellow shareholders to sell to the Americans.