United sign a seven-figure sponsorship deal with DHL
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DHL deal for Reds
DHL, the world’s leading express and logistics company, has signed a contract to become the Official Logistics Partner of Manchester United. DHL will undertake a range of logistics services on behalf of the club over three years.
The contract provides the opportunity for a wide range of integrated business-to-business and consumer marketing activities and events across many platforms including digital advertising perimeter boards, matchday programme, club website and selected events at Old Trafford.In addition, DHL will work with the Manchester United Foundation in the development of a series of programmes to improve the lives of vulnerable young people in our local communities. More detail on the specific initiatives will follow in the coming months.
David Wilson, Senior Vice President Sales, DHL Express (Europe) said: “This agreement adds another world-class property to our wider portfolio of global logistics partnerships. Teaming up with prestigious partners such as Manchester United reflects our ability to provide unparalleled logistics services for quality-focused customers across the industry.”
Phil Couchman, Chief Executive Officer, DHL Express (UK and Ireland), added: “By partnering with Manchester United we have teamed up with a brand whose international footprint mirrors our own. A major part of our business is to help businesses grow by offering them an efficient and effective international offer. The way that Manchester United has grown from humble beginnings formed by a group of railway workers into a worldwide brand with 333 million followers shows how small businesses can emerge into world leaders.”
Reds' Chief Executive, David Gill, is delighted to announce the deal. “DHL are a globally recognised organisation and their commitment to excellence and high standards makes them an ideal partner for Manchester United," he said. "I’m delighted to welcome them to our family of sponsors and look forward to the opportunities this partnership will create.”
United Commercial Director, Richard Arnold added: “This deal underlines the continuing global strength of Manchester United. DHL are a like minded global brand with a track record in sports sponsorship and a strong presence in many of our key territories around the world. We're excited at the opportunities this partnership will create for DHL and our fans around the world.”
