Sunday's match between Arsenal and Manchester United will be the world's first live 3D television sports broadcast, Sky said yesterday.
The match at Arsenal's Emirates Stadium will be broadcast at nine pubs in London, Manchester, Cardiff, Edinburgh, and Dublin as the public's first taste of live 3D football ahead of Sky's dedicated 3D channel launching in April.
On Sunday Sky will transmit two live feeds – one to its traditional Sky Sports customers and another in 3D. Two separate commentary teams, two camera crews and two production teams will produce the simultaneous broadcasts. The former Arsenal centre-forward Alan Smith and the commentator Alan Parry will be the first voices of live 3D sport.
Sky Sports' Darren Long dismissed the suggestion 3D sport was a gimmick and said the extra dimension gives viewers a greater appreciation of the action. "When you watch a golfer putting in 2D it looks flat – it looks easy," he said. "When you see it in 3D you can see every bump and contour on the green and you really appreciate their skill."