Manchester United assistant Carlos Queiroz has spoken of the importance of playing football with 'fantasy, imagination and creativity'.
United stormed to success last season with some mesmerising attacking play and Queiroz explained that playing in such a way is in the United make-up.
"The Manchester United culture is to win by playing great, creative football. It is all about winning and entertaining. It has always been like that," Queiroz said.
"Sometimes, with so much competition from all the other sports and things like TV, football needs to be innovative to keep the title of the best sporting entertainment. "
Ferguson's number two took a swipe at sides who play more conservatively, pointing out that teams can win trophies playing in an attacking manner.
Queiroz said: "For some time now, the game has moved in one direction. The systems and strategies and the general teams approached the game had become so defensive and cautious.
"That is why it is so important, not just for Manchester United but for the game as a whole, that we won the championship. We proved it is possible to win trophies with an attacking style of football.
"We need to play with fantasy, imagination and creativity. We need to produce attacking football and be sure when we have the trophies in our hands, it is because we deserve it."