http://www.pcworld.com/video/id,707-page,10-bid,0/video.html
View the above link for actual demostration.
From the video, it shows how simple you could create an animated movie from text. A small movie could be made in 60 seconds. (including animation+sound) through various themes and publish it into youtube, websites, facebook ect.
It has not been released yet. But a public beta will be up soon.
Hmm... looks interesting.
Waiting for private beta to be out.