Cloverfield is so badly done and such a no brainer that JJ Abrams and The Marketing Department were forced to rely on tacky tactics to sell the show. I mean, letÂ’s face it. If you have good stuff, you will exploit all the best bits to sell your movie. YouÂ’ll lie, cheat and steal to sell the show. And guess what, those ambiguous trailers were all the best bits. Know why they didnÂ’t show us the monster in the trailer? Because no one wouldnÂ’t have bothered watching it at all if they knew what the monster was all about - just another monster.
We used to be so much smarter as consumers.
If it was true that the entire film was shot on a DV camcorder, I feel painfully bad for anybody on board that production. The lights were decently rigged with due respect to the craft itself and there was decent consideration from production design to art direction and Matt Reeves had to go disfigure and insult everybody's professional integrity.
If anybody thinks falling for I Am Legend was stupid enough, falling for Cloverfield again warrants a ticket straight down to hell. It is a real rip off and a goddamn misfire. Wait for a pirated version to surface on the Internet and you will feel very smart for having skipped the big screen. I cannot imagine why anybody will be impressed with this movie unless itÂ’s their first time watching a movie.
Why is it so difficult to act properly? Why the self awareness at all? Why on earth are they acting the way they think people are supposed to be acting in this scenario?
And I bet the writer had a real easy time coming up with a script, all he had to do was inject “We gotta get outta here!” a few hundred times (as many times as it takes to fill up the script).
If anybody is expecting to see yet another dramatic, earth shattering blockbuster on Armageddon, bombing, explosions and chicks with boobs running for their lives - a popcorn flick or a big movie, they won't find it.
If anybody is expecting to see an intimate, personal view on the sadness and tragedy the victims of a catastrophic event are made to go through - they wonÂ’t.
If they are thinking, hey at least the sex scene could be good - there was none.
But the film is too dumb to offend anything except your intelligence, and the monster does cut a satisfying swath through the cast, so your only complaint may be, What took it so long?