uesday, May 31, 2005
Zeta movie 1 hits it big
Various box office sites in Japan (Eiga.com, Kogyo Tsushinsha, Goo Movies) are stating that Heirs To The Stars ranked #3 this weekend. This kind of ranking is respectable enough for an anime theatrical release in Japan but what makes the case of Zeta truly exceptional is that it managed to do it showing on only 83 screens nationwide. Typically, Japanese films will screen in anywhere from 150-300 theaters. In the case of big Hollywood films, 500+ theaters. Zeta raked in just under 161 million yen, nearly as much money as the #2 film, Million Dollar Baby, which had the benefits of publicity from its success at this year's Oscars, local visits from its stars promoting the movie, and being shown in 264 theaters. Eiga.com estimates that it has the momentum to exceed 1 billion yen by the end of its run, a figure approaching the box office gross of Mobile Suit Gundam III: Encounters In Space (a hit anime film in its day).
Apparently, the unexpected turnout for the Zeta movie is breaking records in theaters nationwide. Goo Movies reports that audiences were made up of the "core Gundam fan", males in the 20-34 demographic, as well as ages 35-49. Females in their teens and in the 20-34 demographic also turned up though the gender ratio is being given as 70% male, 30% female.
While no Miyazaki-sized hit, this can certainly be seen as some kind of vindication for director Yoshiyuki Tomino, whose last few works haven't been known for their commercial success. Heirs To The Stars made more money in its first weekend than some other high-profile anime films from the past year did in theirs, including Ghost In The Shell 2: Innocence (141 million yen, 278 theaters, #5 for the weekend), Appleseed (65 million yen, 112 theaters, #6), and Steamboy (158 million yen, 261 theaters, #4). And, indeed, the official Zeta movies site now carries a thank-you message from Tomino.
In retrospect, the smartest move may have been associating the film with J-rock star Gackt as his tireless publicity efforts over the last few weeks seem to have garnered the most attention from the mainstream press there.
The Top 10 in Japan for the weekend of May 28-29:
1) Negotiator Masayoshi Mashita
2) Million Dollar Baby
3) Mobile Suit Zeta Gundam -Heirs To The Stars-
4) Kingdom Of Heaven
5) Memorial Of Flame (aka Ladder 49)
6) The Interpreter
7) Shall We Dance?
Closer
9) Lemony Snicket's A Series Of Unfortunate Events
10) The Mask 2 (aka Son Of The Mask) ¶ 1:17 PM
Clear HGUC Gundam Mk II sold out
Sunrise stuck up a notice on their site saying that the limited edition, clear version of the HGUC Gundam MK II available at theaters showing the Zeta movie is sold out. They're already fetching several times their list price on Yahoo! Japan Auctions. ¶ 7:45 AM
from gunota