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British intelligence agency Government Communication Headquarters has started embedding ads in video games, hoping to attract computer-savvy young recruits.
GCHQ, the surveillance arm of British intelligence, said Thursday it hopes to attract computer-savvy young recruits by embedding job ads within video games such as "Tom Clancy's Splinter Cell: Double Agent."
GCHQ, which stands for Government Communications Headquarters, said it was looking to reach "an Internet-savvy generation of graduate groups."